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Academy Award(R) Nominee Angus Wall And
a52's Andy Hall Co-Direct HBO HD "Entourage" On-Air Promos for
Verizon FiOS Network via 180LA |
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Scene from HBO HD
Entourage "Phone" courtesy of Elastic. Category: Production & Post-Production Products &
Services Options: |
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Publicity
Release Posted: February 20, 2009 09:00:02 EST Santa Monica, CA, February 20, 2009
| SHOOT Publicity Wire | --- Rock Paper Scissors' co-founder and editor Angus Wall, who
together with his fellow RPS editor Kirk Baxter is nominated for the Academy
Award for the Best Film Editing Oscar(R) for their work on director David
Fincher's "The Curious Case of Benjamin Button," recently
co-directed two on-air promo spots with Andy Hall of visual effects boutique a52. The two spots
entitled "Champagne" and "Phone" were conceived by ad
agency 180LA
specifically to promote HBO's
award-winning original series "Entourage" to the nearly two million
subscribers of Verizon's FiOS television network. Co-directors Wall and Hall teamed to shoot the live-action and
facilitate all facets of finishing through RPS's full-service design company
Elastic. Additional contributions from within the RPS family of companies
include RPS editor Damion Clayton cutting both spots and a52 lead Flame artist
Andy McKenna handling visual effects compositing and final color. Both spots
can be viewed online at www.elastic.tv. "Angus and Andy were great," said 180LA's project art
director Peter Vattanatham. "They brought a lot of ideas to the table,
always seeing how far we could push the initial concept. And it was great
having RPS, Elastic, and a52 under one roof. It made the overall process incredibly
collaborative and seamless from start to finish." The "Champagne" spot begins on a black screen with
text appearing as in a teleplay. "INT. ARI'S OFFICE - DAY. ARI: It's
YOUR choice. It's YOUR life. VINCE: Okay........ I'm gonna do the
movie." On the side of the screen, a bottle of champagne appears, and
after Vince's words appear, the cork explodes from the bottle and in
amazingly sharp high-definition slow-motion footage, the champagne pours
forth and viewers see the words, "Entourage in Epic Detail,"
followed by HBO's HD
logo. In a similar setup, "Phone" begins by showing an
angle on a concrete wall as text appears on-screen: "INT. OFFICE PARKING
GARAGE. ARI: My phone's dead! Lloyd: Company phone, I think they turned it
off." With Lloyd's final words, appearing once again in brilliant
high-definition slow-motion footage, a cell phone flies across the screen and
smashes into pieces which spin in the air as the same end-tag text and logos
appear. The high-speed live-action cinematography for both spots was
lensed by director of photography Jim Matlosz at Hollywood's Source Film Studios. "This was a really fun assignment from the agency where
we were challenged to capture in a microcosm HBO Entourage and relate the details you see when watching HBO in HD through a
visual methaphor," said Andy Hall. "After exploring the concepts
further, we decided to shoot with the Photosonics camera, as what we were
after required us to shoot at well over 2,500 frames per second. The project
was a great team effort here, including Andy McKenna's addition of subtle
details and flourishes that tie the campaign together." "The big challenge here was 'seeing the world in a grain
of sand,' or representing the show with a minimum of elements," added
Angus Wall. "It was great fun working with Andy and the agency to do
this while not using anything explicitly from the show except the actual
written words." For 180LA,
along with Peter Vattanatham, the creative team included creative director
Joel Rodriguez, copywriter Eric Helin and producer Dave Stephenson. Elastic's
credits include executive producer Alex Gorodetzki and line producer David
Wolfson. a52's
project team also included executive producer Ron Cosentino, producer Jenny
Bright, and 3D animator Eli Guerron. Rock Paper Scissors'
executive producer is CL Weaver, and the project's producer was Chris
Noviello. Campaign sound design and music are courtesy of Human, and
Lime
created the final audio mix for both spots. About Elastic Elastic is a full-service design company launched in Santa
Monica in 2008 by the founders of editorial company Rock Paper Scissors
and visual effects company a52 offering creative production solutions ranging from type
treatments, logo animations and motion graphics to full-service production.
For more information, please call Alex Gorodetzki at +1.310.586.0680, or
visit www.elastic.tv. Contact Info Roger Darnell DWA for Elastic +1.828.264.8898 |